Need the experience of branding professionals to lead your marketing endeavours? Is the thought of guiding and managing agency partners for advertisment, media, PR, digital, e-commerce worrying you? When you choose us as your marketing partners, leave your brand & trade marketing worries to us. We will be your single point of contact for all things marketing!
Creation and execution of brand plans. Directing and approving brand creatives for social media/PR/Website.
We take care of all communications with customers across mediums like email, whatsapp, social media direct messaging.
Undertake end-to-end marketing activities across e-commerce platforms. The services include creating and managing brand content, advertising campaigns and brand account for e-commerce marketplaces in India/US/UK/EU.
Marketing to trade partners across urban, rural-pop-group markets, devising channel margins, creating and managing monthly trade inputs. Conceptualize and develop in-store brand visibility solutions.
Have you been thinking of launching a new brand but unsure of need-gap in the market? Or have you newly started up and need strategic direction in building your brand? Is your S&D infrastructure leveraged optimally? Or do you need assistance in building robust S&D Systems & Processes? Our team of advisors will assist you with all these questions and many more.
Need-gap identification, concept development and testing. Brand Name. Brand Positioning. Product development & testing, pricing, portfolio and packaging development.
Establishing core strategy and creation of competitive positioning. Portfolio planning and analysis. Identifying current and future competitive positions.
We assist in creating brand marketing plans with key performance indicators & estimated marketing spends for the year. Plans would cover audience targeting on both online and offline platforms.
Create GTM strategy detailing market representation, coverage norms, outlet-level classification, targeting and servicing norms. Devise S&D infrastructure plans with estimated spends
"Absolute delight working with Alok & Team Nurarity. It was our second project with them. The work was top notch. I was pleasantly surprised by how they contributed to every aspect of the launch. Whether it was packaging material selection, its desigining, product formulation or managing agency partners for PPC, SEO, SEM or creatives, their impact was awe-inspiring"
We did this from scratch. Creation of several concepts, validating them and finally, launching the Anti-Thinning one.
A challenging launch as most of the developmental work was done after Feb'20-the times of pandemic. Product prototyping, packaging design and development (none of us could travel for proofing at the vendor's premises) photo-shoot, appeared daunting to be coordinated virtually, but like it is said 'where there is a will, there is a way', we launched anthi: in Oct'20.
